Social Media Hub

VISION:

“To become a leading platform that empowers students with the skills and confidence to master digital marketing, fostering creativity and innovation in social media content creation, and making it an integral part of their personal and professional growth.”

MISSION:

  1. “To give students comprehensive guidance and access to digital marketing tools so they can produce, distribute, and advertise interesting content on social media platforms.”
  2. “To build a community of imaginative individuals who work together, encourage, and support one another to create videos and reels of the highest caliber, making the creation of social media content a common talent.”
  3. “To encourage students to use their digital presence for positive impact while being aware of the potential challenges and ethical considerations, and to promote responsible and mindful use of social media.”

Name of Staff Members: 

Photo

Name 

Designation

Department
Mrs. M. Viji Vice President Viscom
Dr.Nasreen Bee Co-ordinators BCA
Ms.Aparna G Co-ordinators Bcom (Honours)

Email id: socialmediahub@sdnbvc.edu.in

Name of Student Coordinators:

  • S. Swetha – B.Sc Viscom
  • Nethra S – B.Sc cs with data science
Activities 2024-25

GRAPHIC DESIGNING WORKSHOP

Report :GRAPHIC DESIGNING WORKSHOP

Social Media Activity

Mastering Social Media Marketing: Exclusive Hubspot Academy training

Report : Mastering Social Media Marketing: Exclusive Hubspot Academy training

Personal Branding – How to build your unique voice and become a brand to stand out in the Digital Age

Report :Personal Branding – How to build your unique voice and become a brand to stand out in the Digital Age

AI in Digital Marketing – The Power of AI Tools in Marketing for Maximum ROI with Minimum Effort

Report : Creating Impactful Content: Strategies for Social Media Growth

Activities 2025-26

Instagram Reels Workshop – Mastering Short Video Content Creation

Report

The Instagram Reels Workshop – Mastering Short Video Content Creation was organized to equip student participants with the creative and technical skills required to produce engaging short-form videos for social media. The session aimed to help them understand how Instagram Reels can be used as an effective tool for personal branding, storytelling, and audience engagement.
The workshop began with an introduction to the concept and relevance of Instagram Reels, highlighting its role in enhancing online visibility and audience interaction. Participants learnt about the platform’s algorithm, trending formats, and how brands and influencers have leveraged Reels to expand their digital reach. This segment set the stage for understanding the strategic importance of Reels in today’s content-driven social media environment.
The second part of the workshop focused on content creation essentials, where students explored various formats such as tutorials, trend-based videos, and behind-the-scenes storytelling. They were guided through the process of planning, scripting, and shooting visually appealing videos using simple lighting setups and smartphones. The facilitator demonstrated Instagram’s in-app creative tools—including transitions, effects, filters, and audio features—enabling participants to enhance their videos efficiently.
In the final segment, participants engaged in practical editing exercises and learnt techniques to boost engagement and grow their reach. They experimented with captions, hashtags, and scheduling strategies to maximize their visibility. The session concluded with a hands-on activity, where students created their own Reels and received personalized feedback on improving their content flow, visual appeal, and engagement tactics.
By the end of the workshop, participants gained a comprehensive understanding of short-form video creation—from ideation and editing to publication and performance tracking. They left the session confident in using Instagram Reels as a creative platform to express ideas, build their personal brand, and connect with wider audiences.

PHOTOS


Strengths of The Program

The workshop encouraged peer learning and collaboration, as participants shared ideas and feedback during the hands-on practice session. Students gained valuable insights into current social media trends, enabling them to create relevant and high-impact digital content.

Challenges

Some participants were new to video editing tools, requiring additional guidance on basic functions before progressing to advanced techniques.

Program outcome

Participants developed the confidence to conceptualize, shoot, and edit professional-quality Reels using only smartphones and in-app features. They gained a clear understanding of Instagram’s algorithm and engagement strategies, allowing them to increase their reach and visibility. The workshop enhanced students’ creative thinking, storytelling, and digital marketing skills, preparing them to manage personal or brand-based social media accounts effectively. The program successfully met its objective of empowering students to use short-form video as a tool for personal branding and audience connection in the evolving digital landscape.

 

AI & Social Media Content Creation

Report

A five-hour workshop on “AI and Social Media Content Creation”, including a 30-minute lunch break, was conducted for the Social Media Hub member students. The primary objective of the workshop was to introduce students to the emerging role of Artificial Intelligence in social media content creation and digital monetisation. Due to the absence of Wi-Fi connectivity and the limited availability of laptops among students, the resource person adopted an interactive oral teaching approach, explaining concepts, workflows, and practical strategies through real-time examples and discussions.
The resource person provided in-depth insights into AI-driven content ideation, platform-specific content strategies, and the growing opportunities for earning income through various digital platforms such as social media channels, content marketplaces, and freelancing ecosystems. Emphasis was placed on understanding audience behaviour, algorithmic visibility, branding, and consistency in content creation. Despite the constraints, the session remained highly engaging, with students actively participating through questions and discussions.
Overall, the workshop was a highly beneficial and enriching learning experience for the participants. The session successfully bridged the gap between theoretical knowledge and practical industry exposure, motivating students to explore AI tools and digital platforms for career development and entrepreneurial opportunities in the media and communication domain.

PHOTOS


Strengths of The Program

The major strength of the program was the expertise and industry-oriented approach of the resource person. The content was relevant, current, and aligned with emerging trends in digital media. The interactive oral delivery ensured active engagement, critical thinking, and conceptual clarity, making the session impactful even without hands-on digital access.

Challenges

The primary challenge faced during the workshop was the lack of Wi-Fi connectivity and limited access to laptops among students. This restricted live demonstrations of AI tools and platforms. However, the resource person effectively compensated for this limitation through detailed explanations, examples, and step-by-step conceptual walkthroughs.

Program outcome

At the end of the workshop, students gained a clear understanding of AI applications in social media content creation and digital monetisation strategies. The program enhanced their awareness of career opportunities in the digital content ecosystem and encouraged them to explore AI-driven tools independently. The workshop also contributed to developing entrepreneurial thinking, digital literacy, and industry readiness among Social Media Hub member students.