BBA Digital Marketing & Business Analytics (SFS)

Established in 2025, the Department of Management studies offers BBA Digital Marketing & Business Analytics programme offered in collaboration with FACE Prep Campus as the knowledge partner under the self-financing stream, affiliated with the University of Madras is designed to create business leaders equipped for the digital era. The programme blends management fundamentals with modern marketing strategies and data-driven analytics, enabling students to navigate and lead in the global digital economy.
The programme integrates digital marketing, business analytics, and entrepreneurial management, offering students hands-on exposure through live projects, campaign simulations, case studies, and certifications in platforms such as Google Ads, Meta Marketing, Salesforce, Hootsuite and Tableau. Students also participate in projects, innovation fairs, and internships, ensuring both academic rigor and industry readiness.Students actively attend classes equipped with laptops and immerse themselves in hands-on learning to refine their technical expertise. Faculty members work in close alignment with the students, facilitating and participating in their day-to-day practical exercises. Complementing this, communication training is also delivered through interactive, activity-based sessions that promote comprehensive professional growth.
The programme prepares students for dynamic roles as Digital Marketers, Brand Strategists, Business Analysts, CRM Specialists, and Entrepreneurs in leading agencies, startups, and corporations. Through mentorship from marketing professionals and startup founders, and access to global tools and career support, the BBA Digital Marketing & Business Analytics programme empowers graduates to thrive in a data-driven, innovation-focused business landscape.