BBA Digital Marketing & Business Analytics (SFS)

Established in 2025, the Department of Management studies offers BBA Digital Marketing & Business Analytics programme offered in collaboration with FACE Prep Campus as the knowledge partner under the self-financing stream, affiliated with the University of Madras is designed to create business leaders equipped for the digital era. The programme blends management fundamentals with modern marketing strategies and data-driven analytics, enabling students to navigate and lead in the global digital economy.