BBA Fashion Management* programme is introduced from the academic year 2026-2027 in collaboration with FACE Prep Campus as the knowledge partner under the self-financing stream. Students gain hands-on exposure to retail planning, fashion forecasting, merchandising, and branding strategies.
The curriculum covers Principles of Management, Introduction to Fashion Industry and Terminology, Organizational behaviour, Textile Science and Fabric Study, Marketing Management, Fashion Journalism, Human Resource Management, Fashion Retail Management, Financial Management, Management Accounting, E-Commerce Technology and AI Integration, Strategic Management, Consumer Behaviour in Fashion and Wastage Management and Lean Production
Graduates of BBA Fashion Management have diverse career opportunities in fashion and retail sectors. They can work as Fashion Merchandisers, Brand Managers, Retail Planners, Fashion Buyers, and Visual Merchandisers. Opportunities exist in fashion houses, lifestyle labels, export units, and fashion startups. With certifications in merchandising, retail management, and fashion marketing, graduates are industry-ready for global roles.
*Subject to Affiliation by University of Madras
