The programme integrates digital marketing, business analytics, and entrepreneurial management, offering students hands-on exposure through live projects, campaign simulations, case studies, and certifications in platforms such as Google Ads, Meta Marketing, Salesforce, Hootsuite and Tableau. Students also participate in projects, innovation fairs, and internships, ensuring both academic rigor and industry readiness.Students actively attend classes equipped with laptops and immerse themselves in hands-on learning to refine their technical expertise. Faculty members work in close alignment with the students, facilitating and participating in their day-to-day practical exercises. Complementing this, communication training is also delivered through interactive, activity-based sessions that promote comprehensive professional growth.
The programme prepares students for dynamic roles as Digital Marketers, Brand Strategists, Business Analysts, CRM Specialists, and Entrepreneurs in leading agencies, startups, and corporations. Through mentorship from marketing professionals and startup founders, and access to global tools and career support, the BBA Digital Marketing & Business Analytics programme empowers graduates to thrive in a data-driven, innovation-focused business landscape.