Dept. of Commerce (Aided)

Designation    :  Associate Professor & Head

Email Id         :     savithri11563@gmail.com

For Updated Profile : Click here

ACADEMIC BACKGROUND 

  • Ph.D in Commerce from University of Madras in 2008
  • M.Phil in Commerce from University of Madras in 1990
  • M.Com from University of Madras in 1985
  • B.Com from University of Madras in 1983     

Experience  

34 Years (including 7 months in Evening College in SDNB Vaishnav College)

Research Interests/Specialization:  Banking, HR & Marketing

Publications

S.No Title of the article/paper Name of the Journal/magazine/ proceeding etc. Year
1. Impact of work life balance & stress management among women employees in Public sector banks in Chennai DBJC Journal of Business Research Vol1, No.1- Jan-March 2017, ISSN-2248-9711 2017
2. Factors influencing Work life balance of women employees in public sector banks DBJC Journal of Business Research Vol1, No.1- April-June 2016, ISSN-2248-9711 2016
3. Behavioural changes of customers of Multi level marketing products- A study with reference to Chennai city) DBJC Journal of Business Research Vol1, No.1- Oct-Dec 2015 ISSN-2248-9711 2015
4. A relationship between Purchase decision and satisfaction of fast food consumers- ( A study with reference to Chennai city) DBJC Journal of Business Research Vol1, No.1- Oct-Dec 2015 ISSN-2248-9711 2015
5. Factors determining the Brand loyalty of women footwear- A study with special reference to Chennai city DBJC Journal of Business Research Vol1, No.1- Oct-Dec 2015 ISSN-2248-9711 2015
6. Relationship Marketing- (A Study Of Passengers’ Perceptions As Regards Domestic Airline Companies) Sankhna- International Journal of Management & Technology- Vol4, No.1- June 2013 ISSN-0975-3915 2013
7. Dealers And Consumer Durables International Journal Of Research In Computer Applications & Management Vol 2 (2012) Issue No 11 (November) ISSN2231-1009 2012
8. Discriminant Analysis For Branch Profitability Saarj Journal On Banking & Insurance Research, Vol I,Issue I, (Sep 2012) ISSN-2319-1422 Published By South Asian Academic Research Journals 2012
9. Role of Celebrities in Skin care products CARE Journal of Management, Vol.No.02 , November 2012 -ISSN : 2249-2216 2012
10. Women In Management International Journal Of Research In Commerce And Management, Vol No.3 (2012) Issue No.01 (January2012) ISSN 0976-2183 2012
11. Impact of FMCG Products on rural consumers M-Infiniti Journal of Management Vol 3 Issues-2 June 2011 ISSN 0973-7197 2011
12. Customer’s Perceptions on CRM in Banks  Global competitiveness in Business: Trends &Traits –ISBN NO : 1667-651-207 2011
13. Television and  Consumer Perceptions Journal –“P R Communication Age” Vol XIV No.2  May 2011-ISSN-0972-0650 2011
14 Performance of Bank Branches in Tamil Nadu Journal –“Banking Finance”Vol XXIV No.2.February 2011-ISSN-0971-4498 2011
15 Digital Marketing & Consumer Perception National Conference on  Digital Marketing- Organised by Easwari Engineering College, Chennai. CBA Publishers, Chennai-91 ISBN 978 81 80430 010 2010
16 Factors influencing choice of new retail outlets by consumers   Annamalai University Published as Book by Excel Publications  ISBN 978-81-7446-604-4 Ist Edition    2008  

2. Text Book/ Study Material for Universities

S.No Subject Name of the University Course
1 Business Law I.C.E.University of Madras Study Material for B.BA July 2003
2 Marketing Tamil Nadu Open University Text book for M.Com July 2004 MCO 14 Ist Edition (Both Tamil & English
3 Advanced Marketing Tamil Nadu Open University Text book for M.Phil – July 2005

3. Papers published in  International Conference Proceedings

  S.No Title of the article/paper Name of the Journal/magazine/ proceeding etc. Year
1. A Study on Employee perception of HR practices in ITES in Chennai International Conference  Proceedings held at Sri.Krishnaswamy College for Women, Chennai ISSN-978-81-8209-423-9 2017
2. Multilevel Marketing & Consumer Perception International Conference On Learning And Application University of Malaya, Kulalumpur, Malaysia 2013
3. Consumer Durables Market International Conference On Learning And Application University of Malaya, Kulalumpur,Malaysia ISBN No -978-93-81568-58-3 2012